HRA Staff Appointed to Key Positions in Leading Professional Marketing Research Organizations

PARSIPPANY, NJ (Jan. 26, 2015)— Dynamic leaders at HRA – Healthcare Research & Analytics (HRA), a consultative market research practice which supports decision making and strategy development across healthcare channels, have been appointed to key positions in 2 major marketing research professional organizations serving the pharmaceutical, biotech ...
PARSIPPANY, NJ (Jan. 26, 2015)— Dynamic leaders at HRA – Healthcare Research & Analytics (HRA), a consultative market research practice which supports decision making and strategy development across healthcare channels, have been appointed to key positions in 2 major marketing research professional organizations serving the pharmaceutical, biotech, medical device, and market research industries.
 
HRA vice presidents Chris Rife and Jeff Case will volunteer their time and expertise on behalf of the Pharmaceutical Market Research Group (PMRG) and Pharmaceutical Business Intelligence and Research Group (PBIRG), respectively. Rife, who is HRA’s vice president of research strategy, will chair the PMRG Program Committee, and Chase, HRA’s vice president of national accounts, will serve as a member of PBIRG’s Affiliate Advisory Board.
“We are proud to extend our leadership to the broader industry,” said Kevin M. Kelly, executive vice president and general manager of HRA, a subsidiary of Michael J. Hennessy Associates, an organization that maintains a unique reach into nearly every sector of healthcare professionals. Kelly is sharing his own expertise this year as chair of PMRG’s Social Media Subcommittee, which will be working to strengthen PMRG’s presence across multiple digital channels.
Rife will be part of PMRG’s leadership team and will chair the program committee for the organization, which is the foremost global community for healthcare marketing research professionals, focusing on continuing education, networking, and monitoring of key policy issues relevant to the profession.
As a member of the Affiliate Advisory Board for PBIRG, Chase will work to ensure that PBIRG affiliate member interests are considered in the planning and execution of PBIRG programs and events. PBIRG is a not-for-profit industry association dedicated to the advancement of healthcare marketing research, business intelligence, and strategic planning.
About HRA Healthcare Research & Analytics
Healthcare Research & Analytics is a consultative healthcare market research practice leveraging a flexible spectrum of solutions to support decision making and strategy development across healthcare channels with expertise in health systems. HRA’s team of highly experienced market researchers combines deep domain expertise in healthcare, science, business, and statistics with a passion for uncovering insights. HRA’s portfolio of offerings encompasses quantitative and qualitative, custom and syndicated market research services to support the business needs of the pharmaceutical, biotech, and medical device markets, including stakeholder identification and management as well as field force effectiveness evaluation and sales training optimization. HRA’s people and its products provide the healthcare market with actionable intelligence, facilitating better business decisions. HRA is a subsidiary of Plainsboro, New Jersey based MJH Associates, which combines the power of an established network of publications and websites with the customer service focus and customization capabilities of a boutique firm. To learn more, please visit the HRA website (http://www.mjhassoc.com/group/hra-research) or the MJH Associates website (www.mjhassoc.com).
Source: www.hraresearch.com